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1 Introduction INTRODUCTION TO TUSTENA CRM Technology applied to the world of business management takes steps daily from giant. An that not today to a computer system capable not only of speed up and streamline management customer, but especially to provide a solution in terms of customer satisfaction and on optimizing profits, is holding a company destined to a gradual decline. The competitive advantage that past eras could be sought in the production system, today seems to concentrate on the attention to the customer in the capacity to manage reports and business contacts and most importantly, in the establishment of a virtuous process that places the company into a trading system more complex and processed. The focal point of any good management is for the precisely in proposing a comprehensive, quick, precise and usable computer system by any user it has need.

Tustena was born and develops from these albeit general considerations: our mission becomes then offer a solution elastic and complete, simple in its execution as affine own dynamics of the European productive system from the average small business to large commercial lobbies. THE ’ entire software is drawn around the customer, editable according to its needs and highly scalable depending on the size of the company; but the innovation you define that only if it is continuous, if it is able to follow the dynamics of a world of the Computing in continuous escalation: our technicians are committed every day in order to respond to the specific characteristics of our customers, preparing ad hoc solutions extending them finally to the entire offer. Why when it comes to Tustena, the word CRM seems almost a constraint, an allegorically definition that restricts in part the potential hidden strokes from the ease of use of this program. This manual was born from the desire to make explicit the potential of a system in the same time so simple to cognitive level as a whole and complete computer level. We will avoid any effort in trying to explain what this software is not or what can do, focusing on its enormous potential acquired, about what it allows to ensure rapid, fast and complete.

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